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Coaching Business Initiator

Dec 20, 2019

In this episode, Lois and Joe look at the importance of clarity in your messaging. Whether it is as a business executive, or as a life coach clarity on who you serve is a critical component. Clarity ensures you are talking to the right people as well as saves you time and money.


Dec 18, 2019

In this episode, Lois and Joe share with you the critical aspects related to your target market. What is also referred to as your niche. Knowing your avatar or ideal client and knowing your niche or target market is essential to preparing your message and communicating effectively to your audience.

In order to assist...


Dec 18, 2019

In this episode, Lois and Joe share with you some key points about identifying your ideal client. One of the most common mistakes coaches make in business is not knowing who they serve. As the saying goes, "when everyone is your client, no one is your client." 

To help you hone in on your ideal client they have created...


Dec 18, 2019

In this episode, Lois and Joe share with you three of the most common mistakes they see coaches make. Mistakes that once you have them under control will accelerate your growth and potential as a coach.


Dec 18, 2019

In this episode, Lois and Joe share with you some key principles you will need to master in the digital marketing space.